Ladbrokes buys three new games from Cryptologic
British the operator of games and Ladbrokes betting has concluded an agreement with Cryptologic, one of the largest online casino software developers. The agreement will allow the Ladbrokes companies to integrate on its website three of the most popular games from Cryptologic: Bejeweled, Cubis and Jenga.
The first to appear on the site will Bejeweled, inspired by the famous puzzle game. The game has sold over 25 million copies worldwide and has been downloaded more than 350 million times.After Bejeweled, we will be integrated by the end of year 2009 also Cubis and Jenga.
The agreement brings to 25 the number of operators to possess a license Cryptologic.
Brian Hadfield, President and CEO of Cryptologic said: Ladbrokes is a very important player in the online gambling industry and so this licensing agreement not only consolidates Cryptologic’s position in the world of the leading innovative developers, but also marks an important step toward our goal of returning to profitability and long term growth.
On the part of Ladbrokes, Paul Austin company’s commercial director, he commented: At Ladbrokes we committed to offering our customers the best possible service. By signing this agreement with CryptoLogic, company known for its innovative games, our offer will remain at the top of the market and our customers will have access to high quality games.
Cryptologic is undoubtedly one of the biggest games software developers worldwide casinos.With a portfolio of over 280 games created, the company received for the fourth consecutive year, the Top Casino Software Award from the Gambling Online Magazine Magazines, an already famous name in the industry.